Auto Lottery Ancillary Games Insights Quiz

1. What is the primary focus of retail lottery modernization?

• Focusing solely on physical ticket sales without digital engagement.
• Streamlining the process for cashing out winning tickets only.
• Implementing targeted player marketing and supporting a connected, 360-degree lottery experience for players.
• Reducing the number of games offered to simplify choices.

2. What is IGT’s Connected Play solution designed to do?

• It aims to reduce the number of players participating in lottery games.
• It is intended for managing lottery finances and budgets efficiently.
• It focuses solely on enhancing retail locations without any digital integration.
• It digitalizes the retail lottery experience, enabling unique promotions and messaging based on new and previously unavailable player-behavior data.

3. What function does LotteryLink serve in the lottery ecosystem?

• To create immersive gaming experiences for online players, enhancing their interaction with virtual lotteries.
• To develop a mobile app that solely focuses on tracking lottery winnings for users in real time.
• To enable a seamless connection between a retailer’s points of sale and the central gaming system, allowing for in-lane sales of draw games and scratch-offs.
• To offer loyalty rewards exclusively for players who participate in online lottery draws.

4. What defines Cash Pop™ as a lottery game?

• A scratch-off ticket that guarantees a win on every play.
• A raffle-style game where players win by luck alone.
• A traditional lottery game involving picking numbers from a set.
• A draw-based game with unique number selection and no need to match all numbers.

5. How do Infinity Instants™ games enhance player experiences?

• They require players to fill out lengthy surveys before participating in games.
• They limit players to only one game option per visit to the lottery.
• They leverage new game mechanics and prize structures made possible through Infinity technology, providing new player experiences.
• They make it mandatory for players to watch ads before playing any game.

6. What was the outcome of the Hoosier Lottery`s second-chance promotion?

• The promotion received a total of 50,000 entries, falling short of expectations.
• The promotion garnered over 223,000 entries and was the most successful $5 Fast Play game launched within the past eight years.
• The promotion was limited to just $1 tickets, leading to minimal participation.
• The promotion failed to attract any notable entries and was discontinued.

7. Why is experiential marketing important in lottery gaming?

• It is highly effective in engaging players and prospective players through events and activations.
• It is mainly used for traditional marketing methods without direct player interaction.
• It solely aims to increase the number of tickets sold during promotional periods.
• It primarily focuses on reducing the costs of ticket production and distribution.

8. What innovative prizes do licensed instant games typically offer?

• They offer unique prizes like concert tours.
• They provide cash prizes only.
• They guarantee automobiles for all winners.
• They issue gift cards for lottery tickets.

9. What opportunity exists in creating licensed lottery games?

• Limiting offerings to low-value prizes that do not excite potential players.
• Focusing only on traditional games with no innovation to increase player interest.
• Developing more licensed games with high-value, experience-based prizes to attract new and younger players.
• Creating games without any connection to popular culture or current trends.

10. What challenge does iLottery face in player acquisition?

• Acquiring new players requires engaging prospects via animated digital advertising that demonstrates the look and action of a leading game.
• Acquiring new players relies mostly on in-store promotions with no digital strategy involved.
• Acquiring new players is achieved by offering fewer games with larger jackpot prizes only.
• Acquiring new players is solely dependent on increasing ticket prices to attract high rollers.

11. What is the intent behind second-chance promotions in loyalty schemes?

• To generate increased registrations and maintain ongoing player relationships.
• To penalize players for not winning in regular draws.
• To reduce the number of players participating in the lottery.
• To ensure players spend all their winnings on more tickets.

12. How does business intelligence support lottery operations?

• It manages the financial transactions solely without analyzing player behavior.
• It provides lottery employees with at-a-glance answers to important business questions through highly interactive dashboards.
• It focuses solely on enhancing the gaming experience with new graphics and sounds.
• It primarily aims to reduce the number of games offered to simplify operations.

13. What insights did the study on instant scratch games aim to achieve?

• To conduct a choice-based conjoint analysis to examine prize outcomes and ticket price levels.
• To assess the impact of advertising on instant game sales.
• To study the physical design of scratch-off tickets on player appeal.
• To evaluate the effectiveness of retailer promotions on player habits.

14. What do focus groups reveal about player satisfaction with lottery games?

• Players prefer only large jackpot prizes.
• Players want a variety of prize options.
• Players are indifferent to prize structures.
• Players prefer games with no prizes.

15. How do infrequent players` behaviors compare to regular players`?

• They play only the games with the highest jackpots regardless of other factors.
• They usually spend more money per play compared to regular players.
• They consistently buy the same tickets due to strong brand loyalty.
• They are more susceptible to external influences and may not have a strong loyalty to the lottery games.

16. Why do players favor $5 lottery tickets over larger denominations?

• Players prefer to spend more money on higher ticket costs.
• Players believe larger prizes are impossible to win.
• Players enjoy playing just to pass the time.
• Players find the lower price increases the number of chances to win.

17. What key factor contributes to loyalty in lottery players?

• Increasing the frequency of game launches.
• Lottery ticket affordability and discounts.
• Continuous engagement and feedback from customers.
• High jackpot amounts and prizes.

18. How can targeted marketing be improved for lottery products?

• By understanding the distinct needs and motivations of different segments.
• By limiting marketing to a single advertising channel.
• By creating generic advertisements that target all players equally.
• By increasing the cost of lottery tickets for everyone.

19. What advantage does creating detailed consumer personas provide?

• They complicate the process of engaging customer demographics.
• They hinder the ability to analyze market trends effectively.
• They provide no real insight into consumer behavior patterns.
• They allow organizations to create more personalized experiences and design better product features.

20. What long-term objectives do studies on instant scratch games strive for?

• To increase ticket prices and minimize player engagement.
• To limit game variety and reduce marketing efforts.
• To focus solely on reducing operational costs.
• To optimize future spending and enhance customer satisfaction.

21. What was the response rate from players in the study about instant scratch games?

• 12.5%
• 0.82%
• 5.3%
• 45.7%

22. What are players` preferences regarding prize distribution in lottery tickets?

• Players prefer larger jackpots over smaller prizes.
• Players only care about having one big winner.
• Players want more small prizes for reinvestment.
• Players desire equal distribution of all prizes.

23. Which strategies are effective in converting occasional lottery players into regulars?

• Targeted marketing campaigns and promotions that highlight the fun and excitement of playing.
• Reducing the number of games available to focus on a few high-stakes options.
• Simply offering bigger prize amounts without any marketing strategy.
• Ignoring player feedback and not engaging with existing players.

24. What types of games do players who enjoy a leisurely pace prefer?

• They favor simplified games with instant results.
• They prefer fast-paced, high-stakes games.
• They prefer games that offer a second chance and provide longer gameplay.
• They enjoy games that require quick decisions and reactions.

25. In what ways does experiential marketing contribute to lotteries?

• It focuses on minimizing operational costs and reducing marketing efforts.
• It relies on traditional advertising methods without using modern strategies.
• It primarily emphasizes increasing the prize amounts in all lottery games.
• It is highly effective in engaging players and prospective players through events and activations.

26. How do lotteries engage with their registered player base?

• By issuing random prizes directly to all players.
• By sending weekly newsletters with lottery numbers.
• Through CRM integration, such as new game announcements.
• By limiting communication to annual updates only.

27. What marketing approach is necessary for successful iLottery player acquisition?

• Focusing exclusively on on-site promotions.
• Engaging prospects via animated digital advertising.
• Relying solely on traditional media advertising.
• Utilizing cold calling for player recruitment.

28. What is the significance of loyalty programs` second-chance promotions?

• To focus solely on rewarding high-frequency players.
• To generate increased registrations and maintain ongoing player relationships.
• To eliminate the need for traditional ticket sales.
• To increase the number of players who win instantly.

29. How does business intelligence empower decision-making in lotteries?

• It emphasizes physical ticket sales over digital analysis.
• It provides employees with quick insights through interactive dashboards.
• It centralizes all decisions without user input or data.
• It only focuses on financial profit margins for lotteries.

30. What common features do ideal job seekers often look for?

• Focusing solely on digital sales platforms and ignoring retail.
• Developing games without research on player preferences.
• Implementing targeted player marketing and supporting a connected, 360-degree lottery experience for players.
• Offering larger jackpot prizes and increasing ticket costs.